0749466820.jpeg

Employee Engagement and Communication Research

The complete handbook to measuring and evaluating employee engagement and offers a guide to implementing change based on results.

£29.99

Book Details

Dimensions 155 x 234 cm
Publisher

Kogan Page

Publication date

11 Mar 2012

EAN

9780749466824

Pages

256

Binding

Paperback

Edition Number

1

About The Author

Susan Walker

A leading figure in engagement and communication measurement, directed blue chip and public sector organization surveys as head of Human Resource Research with the international research firm MORI. She developed new approaches to interpreting and understanding results to drive action forward and now runs her own business. Her specialist work in researching the impact of internal communication made her the foremost UK expert in this field. Her contribution has been recognized by Fellowship of the Institute of Internal Communication (IoIC) and she is an Accredited Business Communicator (IABC).

There’s a well-known saying: what doesn’t get measured doesn’t get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you’re already involved in research, planning your first project or commissioning an external research company, Employee Engagement and Communication Research covers everything you need to know in order to conduct robust, reliable research. Whether it’s a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and actions to make your project a success.

2 reviews for Employee Engagement and Communication Research

  1. :

    Susan Walker – one of the most genned up and practical people on measurement that I know…here she goes through the essential steps from setting objectives for your measurement through to action

  2. :

    Staff surveys can be extremely useful as a catalyst for real change. BBC surveys showed that people’s sense of being valued by the BBC doubled after our major cultural change programme.. Result!

Add a review

Your email address will not be published. Required fields are marked *